Fashion logos are a strong representative of the unique culture and level of professionalism of clothing and fashion companies. Developed by using a combination of colors, fonts, design treatments, graphic elements and themes, fashion logos can boost the image of a company by leaving a long-lasting impression in the minds of viewers and prospective customers.
Why Fashion Logos?
Fashion logos are essentially developed by all companies related to the fashion and clothing industry. They play an important role in establishing and strengthening the brand image of a company, since they form a part of all the products being produced and sold by it. Moreover, fashion logos are used on all formal communication between a clothing and fashion company and its associates or any other third party. Fashion logos need to be attractive as well as effective enough to provide the same impression on its various reproductions, such as letterheads, stationery, business cards, on the net or even on a clothing line.
Attractive and good fashion logos are ones that set a company apart in this increasingly cultured and competitive marketplace. The attractiveness and uniqueness of a fashion logo can highlight a companys focus and attention on detail and designing. Eye catching and long-lasting fashion logos also symbolize a fashion and clothing companys ability to mix and match various colors, designs and styles to make an attractive design. So fashion logos represent creativity, originality and style, factors that are integral to fashion companies.
Essentials of Good Fashion Logos
Fashion logos need to be stylish and radiate confidence and a well-defined visual identity. Here are certain tips for developing good fashion logos:
The image used in fashion logos should communicate the style of a brand. Examples include logos of Nike and Versace, which include the emblem of the company or initials in a stylish manner.
It is important to choose the right font. The character of the chosen font can be used to depict a unique style representing the company.
Fashion logos should generally be designed by using high-impact colors, such as red, black, white and gold. These colors have an attractive and a positive appeal.
Fashion logos should be reproducible on a variety of outputs, such as paper, clothes and the electronic medium.
Fashion logos that truly represent a clothing or fashion company and its products, besides appealing to prospective and existing customers can significantly boost sales. Pixellogo Creative Designs has an expert team of graphic designers offering pre-designed and custom made logos for a wide variety of businesses, including those in the clothing and fashion industry.
Are you interested in an exciting fashion career working with some of the top professionals in the industry? You can learn more about public relations careers in fashion while earning your degree in fashion school.
Public relations are all about defining, creating, and communicating an image to promote a product or service. If you have the gift of gab and a love of fashion, public relations could be your ideal fashion career.
Fashion publicists are usually employed by fashion retailers to help create and promote their image to consumers. Publicists often work closely with fashion editors and other high-ups in the fashion industry in order to get the word out about their clients. A public relations career in fashion means that you know the economy, sociology, and politics of the target audience for a given product. A degree in PR will help you to understand all of this, but it also helps to have a passion for and great understanding of the fashion industry so that you can communicate the value of a product to a consumer market. A few courses in fashion school will provide you with a firm foundation.
Attending fashion school is a great way to establish contacts for networking, which is key in the public relations world. Your success is largely dependent on the people you know and the nature of your relationships with them. Basically, the more people you know, the more valuable you are to the fashion companies in need of promotions.
Having well developed people skills is perhaps one of the most fundamental qualities to have as a fashion publicist. Individuals that are dynamic, charming, and wont take no for an answer tend to have the greatest success in this field. Ambition and drive is what gets the job done; if you have a knack for persuasion, you should look into learning more about this exciting career in fashion school.
Read more about Fashion School here.
With summer fashion styles and ranges being the most celebrated out of all the seasons in a year, many people forget that winter and autumn also features great ranges. Many consider dark colours to be the only option throughout the winter period. But many don’t realise there is much greater styles and ranges out there this time of year. Fashion is always changing and evolving and this includes during the winter months.
Winter 2012 Fashion Trends
The recurring themes this winter are around classy, sexy and classical clothes. That help provide a little bit extra warmth. Hence the common trends being placed around jackets and coats.
Maxi coats for example provide a long and sleek appearance whilst sheltering you from nature. Combine this with heels or boots to help lift yourself from the ground and adding more height. Although super chic, they also provide high usability and versatility any time during the autumn and winter months. Although darker colours are more common consider trying a lighter colour this season.
Another winter trend this year is leather. And not just leather jackets but also leather skirts and trousers. Again providing warmth and very tough materials that provide class and elegance. Don’t just consider going for a black jacket, think about mixing different colours. Such as a red leather skirt with heels and a denim jacket. As with chinos becoming in fashion for men, this provides not just the typical denim jeans but also red, grey and also yellow colours into their option of colours. Much similar to leather. Instead of going for the typical black consider red as suggested or even green.
Finally, although you will most likely be hanging up your sunglasses as the key summer accessory. You can celebrate knowing they can be replaced with hats, scarves and gloves. As always these are considered key winter essentials, along with allowing for personalisation.
Chunky knit hats and scarves prove very popular. Faux-fur scarves are also the rage and warm. Beanie hats are also easy to find and prove successful against the cold. Combined with contrasting womens winter coats can prove a great winter look.
Although keeping up to date with current trends is important for those looking to be as stylish as possible. Its vital that personalisation can shine beyond this. With adding your own accessories or even mixing up a few styles and colours this winter can really set yourself apart form everyone else.
Remember that high street retailers are providing high quality combined with high speed turnaround, which can match the styles and designers of much more known brands.